Actually, no.

People tell me all the time that the reason why they’re not successful is because they’re not spending enough time doing it or working hard enough.

Hogwash.

Increasing your effort is not the way to achieve results.  If that was the case, we’d all be rich beyond our wildest dreams because almost everyone is working hard.  Hard work is not the shortcut to success.

You’ve probably seen or heard me say that there is no shortcut to success.  The reason why there is no shortcut to success is because success only occurs in the mind.

Here’s an illustration: When people get involved in a business opportunity, the reason why over 95% fail is because they are too focused on the end results for the sake of the result itself and hoping they’ll reach them.  Then, when those results don’t happen in a reasonable amount of time, people get frustrated and begin to look for something else.

Instead of focusing on only the finish line (ie: making a million dollars, driving a Ferrari, etc) and hoping the dream will become real, it’s important to envision the entire process in your mind over and over and see through to reaching that finish line to the point of CERTAINTY.

Watch this video with Tony Robbins, Frank Kern and John Reese because it is an excellent blueprint on how you can achieve anything you want with certainty. This is a game changer.

NOTE: In case you’re unfamiliar with these two Internet marketing legends, Frank Kern orchestrated the largest product launch in Internet history …generating $18.3 Million in 24 hours ($7 Million the first hour) on October 29, 2006, and John Reese is the FIRST person to earn $1 Million in 18 hours on the Internet with a new product on August 17, 2004, known among many as the ‘Million Dollar Day.’

Visualize taking the right action ...then do it.

"People often say that motivation doesn't last.
Well, neither does bathing - that's why we recommend it daily." -Zig Ziglar

"A person's bank balance is directly proportional to how quickly he implements an idea. Spend more time implementing than 'thinking'." - Eben Pagan

Please share this with others.

Mike Lewitz
Phoenix, AZ USA

Opt-in to my newsletter and discover more nuggets: www.mlmultrasecrets.com

Mike Lewitz is a professional marketer and international speaker who has helped thousands of entrepreneurs and small business owners across the globe create abundance in their business through practical, proven marketing techniques. Mike holds two Bachelor's degrees in Business Administration and Marketing from the University of Phoenix and is currently working on an MBA at Western International University.

This article may be freely distributed, copied and shared with acknowledgment.

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Yes, everyone COULD benefit from PrePaid Legal Services, but wrap your mind around the fact that MOST people will never buy.

Your best bet is to narrow your focus as much as possible.  Figure out the group of people who are most likely to buy, a smaller group who feel they’re at high risk, such as small business owners, for example.

Consider: Does an Internet marketer selling information products feel they’re at high risk?  Likely not.  How about the owner of a small, family-owned auto repair shop or dry-cleaner?  Definitely.

Unfortunately, you can’t just show up on their doorstep and expect them to listen to you babble on about how much money it’s going to take out of their pocket every month.  These people get hounded every day, mostly by amateurs looking to make a buck.  They’re numb.

The telephone is an excellent tool when used correctly.  For example, don’t call up a business owner and say, “Hi, I’m Mike and I’d like to talk to you about protecting your business against liability…”  You’ll quickly hear a dialtone.

Also, study some of the great copywriters (ex: Carlton, Makepeace, etc) and use their proven techniques to grab your prospect’s attention.  Create something written, either a web page or a postcard, that quickly gets the attention of a very narrow target audience.  You only have less than a few seconds to get noticed or end up in the trash.

Whatever you do, DON’T give them your PrePaid Legal business card because it makes you look like a salesman.  Also, don’t do this in person.  Face to face is a very inefficient waste of time, not to mention most businesses have a no soliciting sign.  If you make $500 commission on each deal you close, then face to face is fine.  Since you don’t in Pre-Paid Legal, you have to be more efficient.  You’ll have a much better chance getting in the door using the telephone, the Internet, and/or direct mail …as long as you have the right message.

The important key is in crafting a message to get their attention and get them to take action …and doing that in large numbers.  Real success in marketing boils down to mathematics and integrating a system where you can take advantage of large numbers.

While I certainly don’t believe in the scarcity pumped out by the mass media, times are challenging for small businesses, as they have always been for any small business. I’ve helped many PrePaid Legal Associates get over this hump. Only look for the people who are actively looking for that safety net and forget about everyone else.

Mike Lewitz
Phoenix, AZ USA

Opt-in to my newsletter and discover more nuggets: www.mlmultrasecrets.com

Mike Lewitz is a professional marketer and international speaker who has helped thousands of entrepreneurs and small business owners across the globe create abundance in their business through practical, proven marketing techniques. Mike holds two Bachelor’s degrees in Business Administration and Marketing from the University of Phoenix and is currently working on an MBA at Western International University.

This article may be freely distributed, copied and shared with acknowledgment.

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