As Al Ries & Jack Trout stated so perfectly: “Marketing is a battle of perception, not products.” Your biggest obstacle is that you think your success is based on your product and that your fantastic product is what will make you successful. Success in business in about your MESSAGE, not your product.

I’ve said it 100′s of times: The greatest product in the world will NEVER sell itself, but mediocre marketing will ALWAYS be able to sell products that don’t even exist.

Here’s a perfect example I love to use to demonstrate success is about the message, not a product. Most of us have seen those lame commercials with “smilin’ Bob” for the Enzyte male-enhancement pills. The owner of this company has made $ MILLIONS $. Yet, the product has zero evidence it does anything. Additionally, the owner and creator of the product is now serving 25 years in prison for fraud. Granted, it would be better if he had a decent product (and some ethics), but selling a bogus product he made $ millions. His success was based on his ability to create an effective message, not a spectacular product.

So, if you believe you will achieve success because you’ve picked the ‘perfect’ product and are telling everyone about it and convincing them to watch your videos about the company and their great product, eventually you will begin to scratch your head thinking you need pick another company and you’ll start making excuses about why it isn’t working for you, such as the product is too expensive or the economy prevents people from buying, etc, etc.

You need to position yourself as the expert at solving the problem your prospect seeks and them demonstrate you are the exclusive source for that solution. Positioning is NOT: ‘Here’s this great product X and it’s made by company ABC and here’s all this scientific research on why it’s so great. You can get it anywhere, so go buy some, but will you please buy it from me? Pretty please?!” This is the subliminal message of so many in network market: ‘groveling’

Learn positioning and you’ll be able to market sand.

P.S. The purpose of this site is to educate people on what is proven to work in marketing and to stop doing what doesn’t work. It’s not here for you to sell your stuff or promote (read: position) your parent company and its trade-marked products.

For example: How can she hear the proper inflection in the voice of the person producing the telemarketing broadcast? How can she know that the people the presenter attracts will be the kind of people she wants to attract into her business? Just because your “upline” and the owners of the iBuzzPro MLM business opportunity say so? And they are a multi-million dollar company so therefore it must be true, right?

Unfortunately that’s not good enough -and the true answer is: she can’t. So, she needs a better solution. There is no shortcut to success and anyone who claims to have one …run far away. Most of the people in the MLM industry who are supposedly teaching about how to be successful in MLM and network marketing are the blind leading the blind -often promising that “quick fix” shortcut to success.

If they all really had the real secret, why do over 98% continue to fail in this business over and over by doing what they’re told? This failure rate hasn’t changed for over 40 years.

Everyone who receives my newsletters and MLM training lessons (sign up at: http://www.mlmultrasecrets.com ) knows that to have success in MLM and marketing requires taking actions that are creative and unique …doing things that others are not doing. Anyone who offers any type of a so-called “system” is offering something that others are already doing. This completely defies the whole concept of marketing because it is the clear opposite of ‘unique.’

Being that your referring URL is a replicated web site draws skepticism and concern to anyone with a marketing background. It is certainly not unique even though it does have some marketing merit (one of the few).

Please note that your second post was deleted because this MLM training BLOG is not a place to recruit others into your downline, be it Xocai, iBuzzpro, YTB Travel, or any other MLM company. The purpose of this MLM BLOG is to share and teach principles of marketing that work to effectively grow MLM businesses. I surely do not want people to visit this MLM BLOG and have sift through 100′s of posts of: “Hey -come join my MLM company, we’ve got the perfect system!” People will quickly leave because posts such as this are certainly not unique -it’s what everyone is doing (and it’s annoying to the masses). That’s the “system” MLM companies teach -and precisely why over 98% of people in MLM companies will never earn more than $100 a year. Your first post is borderline, but I will allow it.

This MLM training BLOG is for people to learn to create opportunities for themselves. Posts with the intention of recruiting will continue to be removed (I’ve deleted many).

Thanks.

-Mike Lewitz

Bill Harris